LIN CHAN

A niche is a specific and narrowly defined segment within a larger category. Focusing on a specific niche in business allows you to tailor your marketing message effectively, stand out in the market, and attract the right customers.

By narrowing your focus, you can ensure that your message resonates with a targeted audience, maximizing the impact of your marketing efforts, especially when you have a limited budget. However, when you focus too broadly, your marketing message becomes diluted and weak.